What does an artist do whose living/working space is being encroached upon?
How can she take the responsibility when her economic survival is being
jeopardized? As an artist, what she cannot afford is to alienate herself
form anything ostensibly threatening—this only empowers the “enemy.” She
has to find a way of entering the discourse that would consume her, of
reconsidering the established dichotomy and subverting its dialect. By
assuming role-play, by “becoming” the purported enemy, she changes the
implications of the discourse, brings it to new ground. Through the agency
of her sexuality she taps into the coda of desire infusing material power
structures. She alerts us to the implicit prostitution fostered by the
greed marked as “lifestyle.” And beyond that, she asks, who is it that
thinks in these terms? Who really lives here or has any right to? Whose
loft warming do I think this is?
Jorge Socarras
SOMA LIFESTYLE LOFT READY FOR WARMING
Luxury loft, South of Market, 911 sq. ft. state-of-the-art duplex in cutting
edge neo-style condominium building: 30 ft. ceiling, post-industrial
fireplace, Bauhaus stairway, ocean liner railing, wall-to-wall windows,
gallery track lighting, Euro-patina bathroom tiles, minimalist efficiency
kitchen, computer-ready surge protector outlets, and subterranean private
parking. Seconds from restaurants, nightclubs and ATMs. Perfect for
high-caliber single looking to live the life in the midst of the city’s most
explosive and artsy neighborhood, surround yourself with the very best San
Francisco has to offer—the success and sexiness you’ve earned. This is what
you’ve worked for, now step in—you’ve arrived. Lose yourself in the look and
feel of it. Fulfill the fantasy—take it to the max. Straddle the line
between indulgence and sin. All this and much more is to be yours. This is
what Ayn Rand was talking about. The socialist world has been proven wrong
once and for all—life is a banquet and most poor suckers are starving to
death. But not you, baby! Look out from your magnificent tower at the
empire you’re creating. Look at the matte finish of your French manicure,
the polish of your Prada accessories, the blunt line of your two
hundred-dollar haircut. You’re perfect—you can afford to live here. Think
of the loft warming you’ll throw—it’ll be to die for. Your clients will be
optimally impressed; your friends will be green with envy; your staff will
worship you; and somebody is going to want to fuck you in the very worst
way. Oh this is hot; this is very, very hot. What choice have you? Take it.
Jorge Socarras |
